RESEARCH: Hollyoaks trailer

LINKED TO EVALUATION Q1

• Starts with a title card showing BRAND IDENTITY for existing viewers to recognise it
• Short clips and quick edits showing characters emotions at the beginning of the trailer
• Parallel narratives showing what's happening to each character by showing clips of different stories at different times then going back to the same characters again
• Varied shot types - Close ups on emotions, long shots for establishing shots, lots of two shots (mostly mid shots) to show couples cuddling and kissing to establish their relationships
• Last title card has: HASHTAG for social network sites, TIME AND DATE SHOWN, channel shown as channel 4 but e4 logo in top right corner showing the PROGRAMME it's shown on and the brand identity of the soap trailer name by using 'HOLLYOAKS' in the same font as it usually does.
• NON-DEIGETIC SOUNDTRACK goes with the emotions of the trailer which seems to be about people who are in love with eachother or people who generally love each other as friends making the audience know exactly how to feel
• Use of MISE EN SCENE - charity boxes show woman is naked for a charity event, kitchen location show people are at home, smoothies on a table outside with plastic cups and straws shows friends meeting up out side (socialising)

Monica Mistry 4630 Rough Cut of Trailer

LINKED TO EVALUATION Q3



When showing this version of my trailer to my peers so far, the main audience feedback I got was that the edits would look so much better if I matched them up with the music beat. It would create the effect of a thought beat throughout the trailer. I now plan to change the edits to match the non diegetic music.
I was also told that maybe because the characters were so young I should change my institution to E4 rather than Channel 4 so I plan to make a new title card for E4.

PLANNING: Scripts

Before we filmed, we planned scripts of what we wanted to be said in each story line and use in our own individual trailers. Here is evidence of our final written scripts.

DRUG STORY

GAY STORY

RUNAWAY STORY

EVIDENCE: Planning

Before we started filming, we planned as a group to decide storylines, scripts and locations. Here is photographic evidence of us planning in our group.Planning evidence

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EVIDENCE: Filming & Storyboard Making

Here is a slideshow to show a mix of all the images of us filming our practice trailer and making story boards for our final trailer.
Filming and storyboard making

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American Soap Operas

LINKED TO EVALUATION Q1
-         Serve different purposes to British soap operas. (British is generally working class, gritty, problems) Hollyoaks is more glamorous and TOWIE is a scripted real life situation.
-         American soap opera tends to be much more glamorous and a lot more escapist.
-         People have unattainable lifestyles to make the audience feel good.
-         Beautiful actors who always have a perfect appearance.
-         Melodramatics (based more around emotional drama leading to love dramas, affairs, secret family etc.. Feminine genre to be aimed at the female housewife audience)
-         They can run in seasons where as British soaps are continuous.
-         Soundtracks make it more melodramatic, diegetic, tells audience how to feel.