RESEARCH: Hollyoaks trailer

LINKED TO EVALUATION Q1

• Starts with a title card showing BRAND IDENTITY for existing viewers to recognise it
• Short clips and quick edits showing characters emotions at the beginning of the trailer
• Parallel narratives showing what's happening to each character by showing clips of different stories at different times then going back to the same characters again
• Varied shot types - Close ups on emotions, long shots for establishing shots, lots of two shots (mostly mid shots) to show couples cuddling and kissing to establish their relationships
• Last title card has: HASHTAG for social network sites, TIME AND DATE SHOWN, channel shown as channel 4 but e4 logo in top right corner showing the PROGRAMME it's shown on and the brand identity of the soap trailer name by using 'HOLLYOAKS' in the same font as it usually does.
• NON-DEIGETIC SOUNDTRACK goes with the emotions of the trailer which seems to be about people who are in love with eachother or people who generally love each other as friends making the audience know exactly how to feel
• Use of MISE EN SCENE - charity boxes show woman is naked for a charity event, kitchen location show people are at home, smoothies on a table outside with plastic cups and straws shows friends meeting up out side (socialising)