- Serve different purposes to British soap operas. (British is generally working class, gritty, problems) Hollyoaks is more glamorous and TOWIE is a scripted real life situation.
- American soap opera tends to be much more glamorous and a lot more escapist.
- People have unattainable lifestyles to make the audience feel good.
- Beautiful actors who always have a perfect appearance.
- Melodramatics (based more around emotional drama leading to love dramas, affairs, secret family etc.. Feminine genre to be aimed at the female housewife audience)
- They can run in seasons where as British soaps are continuous.
- Soundtracks make it more melodramatic, diegetic, tells audience how to feel.
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