Audience mood board

RELATES TO EVALUATION QUESTION 1 - AUDIENCE RESEARCH

We did an audience mood board together to show what are target audience would be interested in:



• The 'Vans' trainers, baseball cap, glasses and clothes store names show that the generation we are targetting are interested in fashion which makes it clear for us to know our characters have to be dressed in modern, fashionable clothing.
• Twitter and Facebook - the social network sites are what our target audience use on a daily basis so we could add a "#freshers" trend to twitter or make a facebook page for our show.
• The make-up show that people are aware of their appearance and take pride in their appearance so even though our characters are going to be going through bad times, they still would wear make up when outside and be conscious about how they look.
• The phone shows that our target audience rely on their phones a lot. In our trailer, texting and ringing each other has a big play on storylines so the audience could relate to how people text each other their problems or simply putting the phone down on someone.
• The energy drink shows that our target audience do stay up and have a lot of late nights to be tired in the morning for college or university. Also our target audience go out a lot at night and would have an energy drink the next day to make them feel more awake. We didn't play on this in the trailer but we did use drugs which is something everybody knows about.